ABOUT

Curiosity fuels everything I create.

I’ve always been someone who wants to understand how things are made, why they work and whether there’s a better way to do them. That curiosity has shaped a career that’s taken me across graphic design, motion, animation, video, photography, digital content and image production, often moving between several of those disciplines within the same project.

I’ve created everything from brand and campaign assets to animated learning content, digital signage, sales and onboarding videos, e-commerce creative, social content and large-scale photography workflows. Some projects have meant developing a visual idea from scratch, while others have involved taking an established brand and working out how to make it function consistently across dozens of formats, platforms and real-world applications.

A big part of how I work is thinking beyond the individual piece of creative. I like building systems, templates and workflows that make the next job easier without making the work feel formulaic. Over the years that has included developing reusable animation assets, improving design and production processes, managing large image libraries and introducing AI-assisted workflows that significantly reduced the time needed to process hundreds of images while keeping the final creative decisions firmly human.

I also tend to see creative problems from a slightly different point of view. I enjoy questioning the obvious solution, experimenting with different approaches and finding something that communicates the idea more clearly. I’m happiest working with people who are open to sharing ideas, challenging each other constructively and caring about the quality of what eventually goes out into the world.

Experience snapshot

• Multidisciplinary experience across graphic design, branding, digital, print, motion, video and photography

• Produced motion design and 2D animation for a library of more than 450 educational videos

• Created campaign, e-commerce and social content for audiences ranging from customers and prospects to large international social followings

• Managed high-volume image production involving 800+ edited photographs from individual events

• Introduced AI-assisted image workflows that reduced processing time by approximately 30–60%

• Created digital signage and motion content for environments including airports, hotels, retail spaces and stadiums

• Produced sales, marketing, onboarding and support videos designed for real customer and business use

• Developed reusable templates, asset libraries and visual systems to improve consistency and speed across ongoing creative work

• Strong background in photography, image editing, retouching, colour treatment and visual finishing

• Experience mentoring designers and helping teams solve creative and production problems

• Comfortable taking work from an initial brief or rough idea through to final artwork, production and delivery

• Continually exploring new tools and techniques where they genuinely improve the creative process